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Bank of America
Reference Story
Project
Online Properties Integration
Industry
Banking
Customer Representative
Vice President of Sales (Credit Card Division)
Critical Issue(s)
Sales information was fragmented across the enterprise. Responsibilities expanding to include merchant sales, treasury management and commercial banking
Reason For Issue(s)
Post merger integration situation. Original site ineffective in fostering community and one-stop shop for all critical sales information
Capabilities
Create an internal portal comprised of a common community and central information repository for all sales staff
Solution
Fenway conducted workshops to identify key issues, brainstorm potential solutions and prioritize content initiatives. Fenway implemented an internal portal for the sales force by rationalizing multiple sites into a single intuitive source and incorporated valuable online content reporting
Core Competencies
Portal, web application development, UX and Systems Integration
Result
Operational efficiencies for the credit card services sales staff and promotion of a sense of sales staff community across the corporation

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