| Project | Online Properties Integration |
|---|---|
| Industry | Banking |
| Customer Representative | Vice President of Sales (Credit Card Division)
|
| Critical Issue(s) | Sales information was fragmented across the enterprise.
Responsibilities expanding to include merchant sales, treasury management and commercial banking |
| Reason For Issue(s) | Post merger integration situation.
Original site ineffective in fostering community and one-stop shop for all critical sales information |
| Capabilities | Create an internal portal comprised of a common community and central information repository for all sales staff |
| Solution | Fenway conducted workshops to identify key issues, brainstorm potential solutions and prioritize content initiatives.
Fenway implemented an internal portal for the sales force by rationalizing multiple sites into a single intuitive source and incorporated valuable online content reporting |
| Core Competencies | Portal, web application development, UX and Systems Integration |
| Result | Operational efficiencies for the credit card services sales staff and promotion of a sense of sales staff community across the corporation |