| Project | Customer Health Management Website (CHMW) |
|---|---|
| Industry | Healthcare |
| Customer Representative | Vice President of Marketing |
| Critical Issue(s) | Missing key customers and losing revenue |
| Reason For Issue(s) | Poor online presence causing customers difficulty to communicate with organization and low sales |
| Capabilities | Increase sales
Link online channel with offline business |
| Solution | Fenway designed and built a new site enabling Customer Health Management and improve customer relationships |
| Core Competencies | Web application development, UX and systems integration |
| Result | Improved ability to enroll for a health plan online
Improved image by intuitive navigation
Increased sales and customer satisfaction |