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Highmark Blue Cross Blue Shield
Reference Story
Project
Customer Health Management Website (CHMW)
Industry
Healthcare
Customer Representative
Vice President of Marketing
Critical Issue(s)
Missing key customers and losing revenue
Reason For Issue(s)
Poor online presence causing customers difficulty to communicate with organization and low sales
Capabilities
Increase sales Link online channel with offline business
Solution
Fenway designed and built a new site enabling Customer Health Management and improve customer relationships
Core Competencies
Web application development, UX and systems integration
Result
Improved ability to enroll for a health plan online Improved image by intuitive navigation Increased sales and customer satisfaction

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