Need for customer profiling and purchasing history.
Wanted a cost effective method to execute a sales campaign that would increase revenue and drive repeat business.
Fenway provided a collaborative consulting team that delivered the realization of the customer’s vision.
Portal, web application development, business intelligence, process improvement, UX, system integration.
Designed and developed a CRM that enabled marketing to create and execute email campaigns.
Six months within the implementation, the email campaign generated an additional $1 million in weekly revenue.