Customer Analytics Segmentation
|Customer Representative|| |
Executive Vice President of Retail Banking.
|Critical Issue(s)|| |
Need to track and analyze customer behavior.
|Reason For Issue(s)|| |
Fragmented organizational and technical framework across all lines of business.
Ability to track and analyze customer behavior to the consumer and small business segments of the bank.
Fenway provided a collaborative consulting team with the skills to assist the customer in realizing their vision.
|Core Competencies|| |
Web application development, ecommerce UX and Systems Integration.
Increased product blend from an average of 1.3 to 3.0 products used per customer.